mission statement template

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Find HubSpot apps for the tools and software you use to run your business. Hear from the businesses that use HubSpot to grow better every day. Stay up to date with the latest marketing, sales, and service tips and news. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Nowhere are those values more visible than in the company’s mission statement. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with. This statement reveals the “where” of a business — but not just where the company seeks to be. Ultimately, a mission statement is intended to clarify the “what,” the “who,” and the “why” of a company. Check out some of the following company mission statements for yourself — and get inspired to write one for your brand. Notice that sweetgreen’s mission is positioned to align with your values — not just written as something the brand believes. If your company has a similar focus on growing your business and giving back, think about talking about both the benefit you bring to customers and the value you want to bring to a greater cause in your mission statement.

We especially love the emphasis on teamwork and supporting employees, so that the people inside of the organization can be in the best position to support their customers. Scroll down to “Our Core Values,” and hover your mouse over any of the icons, and you’ll find a short-but-sweet piece of the overall company mission under each icon. The brand is speaking to an audience that’s tired of finding ingredients in its tea that can’t be pronounced, and have been searching for a tea that’s exactly what it says it is. Although clothing selection, quality, and value all have a place in the company’s mission statement, it’s crystal clear that it’s all about the customer: “Nordstrom works relentlessly to give customers the most compelling shopping experience possible.” Cradles to Crayons divided its mission and model into three sections that read like a game plan: The Need, The Mission, and The Model. Workday, a human resources (HR) task automation service, doesn’t use its mission statement to highlight the features of its product or how it intends to help HR professionals improve in such-and-such a way. According to its mission statement, the company’s clever slide animations and 3-dimensional experience aren’t just superficial product features. Ultimately, a mission statement that can admit to the industry’s immaturity is exactly what gets customers to root for it. Tenacity is hard to come by in the non-profit sector, and that’s what makes this mission statement so distinguished. Well, the company happens to have one of the most succinct mission statements out there. TED has recorded some of the most famous presentations in the world, but in the grand scheme of things, all it wants is to spread ideas around to its viewers.

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